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Engagement Marketing Manager

In or around this area

Dover

Job reference

264403/001

Salary

Not Specified

Job Description

Engagement Marketing Manager

Job posted by: Natalie Morgan

HRGO are are looking for an Engagement Marketing Manager to our client's existing team, in either Dover or Newcastle. The Engagement Teams are based across Europe and the UK and with colleagues at these locations, there will be travel to other offices for meetings. With a strong focus on customer needs, you will work closely with the Engagement Marketing Management Team, to identify global customer touchpoints with the goal to utilise and source relevant tools and methods to help improve the customer journey, social engagement, personalisation, retention, and growth of our customer base. The Engagement Marketing team is responsible for driving passenger marketing activity across languages and locations through all digital engagement channels including email, mobile, database, social, blog and influencer activities.

You will need to have experience and technical knowledge with an understanding of customer engagement and behaviour across all digital channels, but primarily across the social media and CRM disciplines. You'll be taking the lead or support on several engagement projects in line with the passenger marketing strategy, including, but not limited to, customer review platforms, unified blog, loyalty initiatives and personalisation. Alongside this, you will be developing and implementing a plan for enhancing customer review scores and maintaining awareness and identification of new developments and trends within digital marketing industry for continual expansion, growth, and improvement, individually and for our brand. You'll need to come in and hit the ground running so you will need to be a skilled marketing professional with at least 5+ years' experience in Digital Marketing channels (preferably in email marketing, mobile and social media) and preferably experience of using a CDP (Customer Data Platform) for marketing activity.

Benefits

  • Life assurance cover

  • Contributory company pension scheme

  • Holiday Purchase Scheme

  • Huge range of retail discounts from high street and online retailers.

  • Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist and more

  • Access to Thrive, an award-winning Wellbeing platform

  • Access to mental health first aid and opportunity to join support webinars, focusing on positive wellbeing

  • Full employee assistance programme including Proactive financial, emotional, mental and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.

This is a permanent role and an amazing opportunity to be part of a highly reputable company, so if you feel you have the relevant experience then please apply with an up-to-date CV. If you have not been contacted within a week, you should assume that you have been unsuccessful at this time.

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