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Marketing Manager

Job Reference: NE2306

Marketing
Widnes, Cheshire
£55000 - £60000 per annum
Permanent

Job Specification

Position: Marketing Manager

Location: Widnes

Salary: £55,000 - £60,000 DOE

Job Type: Full-Time, Permanent

Job Overview:

The Marketing Manager will be responsible for driving measurable, sustained growth in web sales and traffic, while also overseeing the marketing team across the UK and Ireland, supporting both e-commerce and direct sales activity. This is a highly results-driven role, ideally suited to someone with a proven track record in website marketing, data analytics, and digital growth strategy, preferably within the solar or renewable energy sector.

Responsibilities:

  • Develop and execute a data-driven e-commerce strategy to grow website traffic, lead conversion, and online sales.
  • Oversee solar product marketing and regional expansion, especially into the Irish market, ensuring brand consistency.
  • Manage digital campaigns, collaborating with external agencies on SEO, PPC, A/B testing, and CRO efforts.
  • Monitor performance metrics (e.g., traffic, conversions, CAC, AOV) and provide regular reports with actionable insights.
  • Align marketing with sales, stock, and seasonal trends to optimise performance.
  • Drive CRM-based email marketing, audience segmentation, and automation workflows (e.g., re-engagement triggers).
  • Lead digital content accuracy across platforms (website, NetSuite, etc.) and ensure alignment with campaign goals.
  • Coordinate marketing calendars and project timelines with internal and external teams.
  • Improve user experience by mapping digital journeys and streamlining the sales funnel.
  • Stay current on solar PV marketing trends and contribute to web/system updates that impact the customer journey.
  • Present marketing strategies and results to senior leadership and participate in cross-functional planning.

Skills & Requirements:

  • Minimum 3 years of experience within an e-commerce or digital marketing role with proven ROI results.
  • Demonstrable success in driving web traffic and increasing online conversions.
  • Strong knowledge of Google Analytics, SEO/SEM strategies, and conversion rate optimisation.
  • Experience with CRM systems.
  • Experience working within or a strong understanding of the solar PV or renewable energy industry.
  • Analytical mindset with the ability to translate data into commercial opportunities.
  • Proficient in e-commerce platforms and digital sales tracking.
  • Strong written, verbal communication, and presentation skills.
  • Highly organised with the ability to manage multiple digital initiatives simultaneously.
  • Experience in A/B testing and applying insights to improve digital performance.

If you are interested, please contact Nicola at 0151 439 3051 or email Nicola.Evans@HRGO.co.uk

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