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Field Sales Representative

Job Reference: 219

Sales
Blairgowrie, Perth & Kinross
£40000 - £45000 per annum
Permanent

Job Title: Field Sales Representative
Hours:
Monday to Friday
Salary:
Up to £45k DOE
Location:
Scotland

HRGO is excited to be recruiting for a longstanding client who is expanding into the Blairgowrie region with a new Depot opening Spring 2026. As part of the expansion, we are recruiting for a Field Sales Representative to assist with business development for their Northern Scotland division. The ideal candidate will come from the Industrial Machinery / Construction / Agri industry.

Role Summary
Responsible for growing sales and service revenue for a construction equipment range within an assigned territory, through face-to-face customer visits, equipment demonstrations and close collaboration with the service team. This is a largely field-based role, spending most of the time on the road visiting customers and sites.

Key Responsibilities

  • Manage and grow sales across an assigned territory for new and used construction equipment, attachments and related services.
  • Conduct regular on-site visits to contractors, plant hire firms, and other key accounts to maintain relationships and identify new opportunities.
  • Arrange and carry out equipment demonstrations and site visits to showcase product capability and suitability.
  • Prepare quotations, tenders and proposals; negotiate pricing and terms within agreed guidelines to close deals.
  • Work closely with the service/after-sales team to ensure smooth installations, commissioning, maintenance and repairs.
  • Proactively prospect and generate new leads via cold visits, calls, referrals, trade events and local networking.
  • Maintain accurate records of visits, opportunities and pipeline in the CRM system; provide regular activity and forecast reports.
  • Stay up to date with product knowledge, competitor offerings and market trends.
  • Ensure full compliance with health & safety, site rules and company policies when visiting customer premises and construction sites.

Required Qualifications & Experience (Must Have)

  • Proven B2B field sales experience, ideally within construction equipment, plant hire, agricultural machinery, materials handling or similar.
  • Valid driving licence and willingness to spend the majority of time on the road due to the nature of the Field Sales Representative role.
  • Track record of meeting or exceeding sales targets.
  • Confident in dealing with site managers, business owners and commercial decision-makers.
  • Comfortable using CRM systems and basic MS Office (Outlook, Excel, Word).

Preferred Qualifications & Experience (Nice to Have)

  • Direct experience selling construction equipment or related services (e.g. maintenance contracts, extended warranties).
  • Existing network within the local construction, civil engineering or plant hire market.
  • Basic mechanical understanding of heavy equipment and how it is used/maintained.
  • Experience working closely with service / workshop teams to manage after-sales issues.

Core Skills & Competencies

  • Strong relationship-building and account management skills.
  • Consultative selling style, able to understand customer operations and recommend suitable equipment/solutions.
  • Confident negotiator with good commercial awareness and margin focus.
  • Excellent time management and territory planning, able to self-organise a busy schedule on the road.
  • Clear and professional communication (in person, by phone and in writing).
  • Problem-solving mindset and resilience when dealing with objections or service issues.
  • Self-motivated, target-driven and comfortable working with a high degree of autonomy.

Working Conditions & Travel

  • Field-based role with approximately 70% of time spent visiting customers and sites within Northern Scotland.
  • Regular driving; occasional early starts and later finishes to meet customer needs.
  • Some overnight stays may be required depending on territory size and customer locations.
  • Frequent visits to active construction sites and yards; use of PPE (e.g. safety boots, hi-vis, hard hat) required.

Compensation & Benefits

  • Base salary: Up to £45k per annum, dependent on experience.
  • Performance-related bonus/commission scheme based on sales and margin targets. (OTE being £65k - £70k)
  • Company vehicle plus fuel expenses.
  • Company mobile phone, laptop/tablet and necessary PPE.