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Digital Media Manager

In or around this area

Ashford

Job reference

261130/002

Salary

up to £35000 per annum

Job Description

Digital Media Manager

Job posted by: Amanda Marsh

HR GO plc is a leading staffing group with offices across the UK, Poland and Australia. Established in 1957, we operate across all sectors of the staffing industry to help candidates find work and clients find talent.

We know that it's important for clients to have a transparent, responsive, personal, and attentive service from their recruitment partners. It's equally important that the candidate journey provides a positive experience for job seekers. We operate to remove the uncertainty and stress from job seeking or talent searching.

We are a private business with a culture of entrepreneurial-ism and personal service. We invest in cutting edge technology and research and development to build tools and systems that offer a more efficient and transparent service to our customers.

We are looking for a confident digital marketing professional with an analytical mind to join our central marketing team, supporting all the HR GO portfolio brands. This is a pivotal role driving our brand's candidate attraction strategies across all paid media channels.

Many of our clients require a quick turnaround to keep their businesses running. Therefore, you should be someone who thrives in a fast-paced environment and is able to stay calm and focused under pressure.

Position Summary:

  • Manage advertising spend across all job boards, including Indeed PPC, paid search and paid social.
  • Liaise with internal customers to provide campaign support including to drive tailored candidate attraction campaigns for key external clients such as Royal Mail and the NHS.
  • Work closely with suppliers and internal customers to ensure job adverts meet best practice guidelines and are optimised to achieve the best results.
  • Produce regular reports, lead strategy reviews, and update internal clients on the performance of paid media campaigns.
  • Manage search licensing across all job boards and provide reports to senior stakeholders to ensure performance and ROI targets are met.
  • Manage annual contract renewals for all job boards, and research new opportunities to maximise reach.
  • Work to maintain the professional standards, consistency and integrity of the HR GO brands at all times.
  • Line management of a digital marketing apprentice.

Personal Requirements

  • A minimum of 2 years' experience in paid search marketing with a proven track record of getting results.
  • PPC planning (keywords) and ad writing skills.
  • Ability to analyse data and produce an optimised strategy to improve performance.
  • Commercially minded with excellent accuracy and attention to detail.
  • Ability to prioritise, multi-task and manage projects.
  • Excellent English (written and verbal).
  • Strong communication skills to help build good customer relations with internal customers and to interface effectively with external suppliers are essential.
  • Must be a strong team player, with a 'can-do' attitude.

Experience of the recruitment industry would be useful but not essential

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