Product Marketing Executive

£35k plus excellent benefits

Our client is recruiting a focused Product Marketing Executive to be responsible for creating and updating product messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging as well as coordinating marketing campaigns for our range of products. You will also work closely with Product Management, Sales, and the wider Marketing team for product features, releases and new product launches and product sunsets.

Responsibilities include:

• In collaboration with the Senior Product Marketing Manager analyse customers, market, industry, and competitor landscape to share key findings with the wider business and understand the voice of the customer.
• Conduct customer research to determine a target audience's needs and other relevant factors used in creating targeted marketing campaigns.
• Work with Sales and Product Management find customer stories and convert them into powerful content.
• Support the go-to-market strategy and own marketing elements for key product launches including planning, project management, internal readiness, training, content development and marketing activities.
• Contribute to, develop, and implement marketing and promotional activities to ensure products are launched effectively, marketing materials are available.
• Liaise closely with the digital marketing team to ensure they have the best content and are correctly briefed to implement email marketing, design case studies, blogs, webinars, and social media campaigns.
• Craft compelling messaging and positioning for internally and externally facing product collateral, including 1 pagers PPTs, FAQ documents and sales assets.
• Co-ordinate wider product campaigns in collaboration with the digital marketing team and core marketing team.
• Confidently present to internal stakeholders and teams as well as to customers.

Requirements

• At least 2 years' experience working in a similar product marketing role or marketing role with a strong interest in gaining wider product marketing experience.
• Experience with B2B PaaS/SaaS or B2C SaaS products developed under agile principles.

This is a fantastic with a great culture if you would like to be part of a forward thinking company then please send your cv today!