I have a wonderful client near Yeovil and Castle Cary, close to the 303 that is looking for a Marketing Manager.
This is a 360 position, so a hands on role, someone that can look at the whole of the marketing needs of the business- help with content writing, social media, digital, exhibitions etc. This company is award winning , so we are looking for someone passionate about marketing and can bring their personality.
About the job:
Support the business with the creation, development and implementation of marketing plans in accordance with the Project Director, manager and mentor a Digital Marketing Apprentice.
Understand our market sectors, our values and culture and be responsible for building our brand awareness.
Develop and drive internal and external marketing activities, brand management, and play a key part within product development.
Expected to be involved at all levels, including copy writing website and newsletter content, creating marketing material and organising attendance at shows and exhibitions.
Manage the marketing budget and report on how budget spent has impacted the business and/or brand growth.
Develop relevant metrics to report on the return on our investment in marketing.
Accountabilities
Manage and develop Digital Marketing Apprentice
Have sound knowledge of all areas of the marketing mix including digital marketing
Using key skills, work closely with steering groups in the development of products.
Manage the marketing aspect of the current product portfolio.
Support the sales and project team with marketing activities.
Manage events, book venues and order marketing materials. Attend trade shows, exhibitions, etc
Own and manage marketing calendar and manage social media channels including LinkedIn, Twitter and Facebook. Explore opportunities for YouTube.
Oversee the creation and development of prints, banners, etc for display in the workplace.
Write and manage website content, carry out maintenance and upkeep, reporting on web analytics results to assess success of marketing initiatives and campaigns.
Measure and evaluate return on investment of all marketing activity and continue to innovate on ways in which we track return on investment.
Carry out marketing administrative duties.
Manage creation of all content including film, still and info graphics in-house and on site.
Person Specification
Possess Degree in Marketing, Business or equivalent
Knowledge of social media channels
Experience in copywriting
Experience with email marketing
Experience with Content Management Syste
Excellent communication and people skills
Hold a valid driving licence
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